Kevin Stapleford

Kevin Stapleford is an experienced media executive who has worked in digital, radio, print and TV.

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Versatile Marketing, Media, Content Development executive with 15+ years experience in successfully building deep relationships between entertainment brands and consumers. Has managed and consulted iconic radio station in major markets, and has worked on promotional campaigns with record labels and recording artists.Demonstrated expertise in driving customer acquisition, customer retention, and advertising revenue gains. Passionate about new technology, market positioning and pulling together teams that make exciting things happen.Marketing/Branding, Content Development, Broadcast ProgrammingBusiness Development, Operations/Management

VP at V2

February 2010 - January 2012

A national company that develops digital platforms for businesses, delivering mobile content directly to on-site consumers. I was hired to transition an online B2C entertainment company into a firm that helps businesses bond with customers via video content delivered to mobile devices. By leveraging V2‘s strengths in content and information technology development, we developed platforms that allowed businesses to actively engage consumers with customized on-site content. My responsibilities included Management of Operations, Content Development, I.T. and Sales; Development of company Web site and collateral materials; Management of research efforts via online and in-person focus group studies; Creation of 24-month business plan, identifying potential content providers and initiating dialogue with potential clients and partners.

Director of Content Development & Programming at Tapioca Mobile

February 2008 - February 2010

A national mobile marketing firm that broke the code of pushing optimal video content to all mobile devices, resulting in a network of content channels featuring opportunities for interactive multimedia advertising. Purchased by Qualcomm in 2010. I was invited to join the team due to my experience in content creation which drove online traffic and create revenue-generating opportunities, as well as my background managing results-driven creative teams. My responsibilities included supervision of content creation in the form of “mini-channels” that users could subscribe to and receive on their mobile devices, strategizing with clients such as Univision, FuelTV and Playboy to develop mobile campaigns, and identification of content partners and negotiation of usage deals. I also hired all talent, built and managed an in-house video production studio. Our efforts resulted in expanding the subscriber base from 4,000 to over 125,000 (a 3,000% increase) by creating over 100 channels of content and driving increased traffic to our sites via embedded ads.

VP/Programming at Finest City Broadcasting

July 2005 - February 2008

The largest independent radio group in the San Diego market, boasting three heritage stations: 91X (Alternative), Z90 (Rhythmic CHR) and Magic (Oldies). I returned to 91X/San Diego to resuscitate a struggling radio outlet that had once been under my tutelage. We realigned the station, focusing on its roots, and launched an interactive web site--resulting in a citation from the San Diego Ad Club recognizing the station as one of the city’s “Top 50 Brands.” My responsibilities also included: Overseeing the programming and marketing of 91X and Magic, guiding all branding efforts on-air and online; Completing an overhaul of the music, staff and production elements at 91X, resulting in returning the station to the top 5 in Adults 18-34; Hiring a new morning team at Magic, putting a new marketing department in place, re-designing its logo and launching its web site.

Alternative Editor at Radio & Records

2002 - 2005

A weekly publication and online destination which served as the unofficial “newspaper” and informational source for the American music industry. My writing skills, expertise in radio programming and contacts within the entertainment industry made me a good fit for R&R, but I was hired because I also knew how to develop content and work with a sales team in opening up new revenue-generating opportunities. My responsibilities included helping to move a highly respected 30-year-old print publication into the Interactive Age by developing several digital brand extensions that resulted in a stronger presence in an increasingly competitive space.

VP Content (CC.com) at Clear Channel

1999 - 2002

CC.com was the web portal for Clear Channel Entertainment, the largest producer and promoter of live entertainment in the world, where fans could purchase tickets, get up-to-the-minute news, and explore a deep archive of exclusive content. My responsibilities included overseeing online content creation and managing integration efforts with Clear Channel’s other media properties. These efforts included the creation of timely content on every touring act and its distribution across all Clear Channel properties. I created exclusive web content including interviews, photo galleries, and sponsored sites and landing pages for major tours, and I developed and served as editor of a national consumer magazine for Clear Channel’s concert venues.

University of California, San Diego

BA

Family, surfing, reading, volunteer work (youth mentor for Voices for Children), marketing, keeping on top of what’s happening in media, music and communication.